President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Workplace Training

What exactly is workplace training? Workplace training is simply the process of enhancing employee skills, knowledge and efficiency at your work place. Employers run different kinds of training according to their individual needs, the immediate need of the company and the available resources. These include classroom based training, workshops, seminars, online courses and so forth.

It can be quite confusing to identify all the different types of workplace training available. For example, do you know that it is illegal to carry out simulated driving tests in an office environment? No! However, you can be trained to safely drive trucks and other vehicles on the roads, in order to prevent accidents and injuries on the job. You can also be trained on how to use fire extinguishers and how to safely approach a burning building to get out.

The success of the training program lies on the effectiveness of the different types of approaches used. This means that if one session makes employees aware of how to set quality standards, work ethics and other things, another session might make them aware of how to apply those standards in the workplace. The employees must also understand the team members involved in each task and be able to divide tasks among team members properly. This is what is known as quality management.

Another key component in workplace training is safety training. This is an important aspect of quality management and it is equally as important as quality standards. It teaches employees how to respond when there is an emergency such as a fire or natural disaster. It also teaches them how to act in emergencies, after the emergency has been averted. This can help employees learn how to avoid a situation that could turn out to be fatal for a colleague.

It is important to consider the effect of the employee training programs that you are planning on implementing on your company. There are many types, from traditional career development to health and safety training. Choose the one that is most applicable to your business model and the type of personnel you have. For example, if you need health and safety measures to be implemented, then you would choose health and safety training programs.

Other options available for in-house employee training might include communication skills training, conflict resolution skills training, leadership skills training and sports and recreation skills training. These are all types that your business could implement internally. Communication is quite essential since most employees use the company's computer systems. However, if the communication process is flawed, it could lead to disastrous results for the company.

On the other hand, there are many career development courses that you could choose to implement for your employees. These career development trainings are generally targeted towards those employees who are looking for advancement within their current positions. However, you might want to consider corporate training for those employees who are looking for a change of careers or an extended vacation. You can also choose to include both types of training programs so that all your employees are able to receive the best possible training and knowledge needed for their careers.

Training your employees is quite imperative for corporate profitability. In addition to saving money by not having to pay outside trainers, you will also save time by not having to allocate additional budgets for in-house seminars. Online training programs cost much less than traditional seminars and programs. This means that you get all the benefits of having a trainer at your beck and call whenever you need him or her. You can also expect to save money on office space rental and other office equipment costs when you make the decision to implement online learning.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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